--- title: Who buys myFlex? description: Who buys myFlex Benefits? --- - [Log In  ](http://www.equitable.ca) ![](https://blog.equitable.ca/hubfs/Equitable-Apr2017/Images/submenu-arrow.png) ## Group Benefits (EquitableHealth.ca) Sign in to submit an EZClaim, review coverage and access valuable health resources. - [Plan members](https://www.equitablehealth.ca/) - [Plan administrators](https://www.equitablehealth.ca/) - [Advisors](https://www.equitablehealth.ca/) ## Insurance and Investments - [Equitable Client Access](https://client.equitable.ca) Access to your Individual Investment and Insurance policy information such as account activity, balances, coverage and payment details. - [Advisors (EquiNet)](https://advisor.equitable.ca) Exclusive advisor resources Search Search [Français](http://www.equitable.ca/fr/à-propos-de-nous/) [![Equitable Life of Canada Logo](https://blog.equitable.ca/hubfs/Equitable-Apr2017/Images/logo.png)](http://www.equitable.ca/) - [Home](http://www.equitable.ca/en/) - [we are](http://www.equitable.ca/en/who-we-are/) - [News](https://blog.equitable.ca) - [Our mutuality](http://www.equitable.ca/en/who-we-are/our-mutuality/) - [Our financial strength](http://www.equitable.ca/en/who-we-are/our-financial-strength/) - [Why do business with us?](http://www.equitable.ca/en/who-we-are/why-do-business-with-us/) - [Vision, mission, values](http://www.equitable.ca/en/who-we-are/vision-mission-values/) - [Our leadership team](http://www.equitable.ca/en/who-we-are/our-leadership/) - [In the community](http://www.equitable.ca/en/who-we-are/in-the-community/) - [Works for me](http://www.equitable.ca/en/who-we-are/works-for-me/) - [products](http://www.equitable.ca/en/our-products/) - [Individual insurance](http://www.equitable.ca/en/our-products/individual-insurance/) - [Term life](http://www.equitable.ca/en/our-products/individual-insurance/term/) - [Whole life](http://www.equitable.ca/en/our-products/individual-insurance/whole-life/) - [Universal life](http://www.equitable.ca/en/our-products/individual-insurance/universal-life/) - [Critical illness](http://www.equitable.ca/en/our-products/individual-insurance/critical-illness/) - [Simple issue](http://www.equitable.ca/en/our-products/individual-insurance/simple-issue/) - [Savings & Retirement](http://www.equitable.ca/en/our-products/savings-retirement/) - [Guaranteed interest account](http://www.equitable.ca/en/our-products/savings-retirement/guaranteed-interest-account/) - [Payout annuities](http://www.equitable.ca/en/our-products/savings-retirement/payout-annuities/) - [Registered retirement savings plan (RRSP)](http://www.equitable.ca/en/our-products/savings-retirement/registered-retirement-savings-plan-rrsp/) - [Segregated funds](http://www.equitable.ca/en/our-products/savings-retirement/segregated-funds/) - [Tax-free savings account (TFSA)](http://www.equitable.ca/en/our-products/savings-retirement/tax-free-savings-account-tfsa/) - [Group Benefits](http://www.equitable.ca/en/our-products/group-benefits/) - [Life, accident and critical illness](http://www.equitable.ca/en/our-products/group-benefits/life-accident-and-critical-illness/) - [Health and dental](http://www.equitable.ca/en/our-products/group-benefits/health-and-dental/) - [Health care spending account](http://www.equitable.ca/en/our-products/group-benefits/health-care-spending-account/) - [Disability management solutions](http://www.equitable.ca/en/our-products/group-benefits/disability-management-solutions/) - [Health, wellness and online services](http://www.equitable.ca/en/our-products/group-benefits/health-wellness-and-online-services/) - [Personal health and dental coverage](http://www.equitable.ca/en/our-products/group-benefits/about-coverage2go/) - [myFlex Benefits](http://www.equitable.ca/en/our-products/group-benefits/myflex-benefits/) - [Investment Management](http://www.equitable.ca/en/our-products/investment-management/) - [Our approach](http://www.equitable.ca/en/our-products/investment-management/our-approach/) - [The funds](http://www.equitable.ca/en/our-products/investment-management/the-funds/) - [Key reasons to own](http://www.equitable.ca/en/our-products/investment-management/key-reasons-to-own/) - [Why us?](http://www.equitable.ca/en/our-products/investment-management/why-us/) - [Frequently asked questions](http://www.equitable.ca/en/our-products/investment-management/faq/) - [Commercial mortgages](http://www.equitable.ca/en/our-products/investment-management/commercial-mortgages/) - [our team](http://www.equitable.ca/en/join-our-team/) - [Explore our organization](http://www.equitable.ca/en/join-our-team/explore-our-organization/) - [What we offer](http://www.equitable.ca/en/join-our-team/what-we-offer/) - [Follow us](http://www.equitable.ca/en/join-our-team/follow-us/) - [Current opportunities](http://www.equitable.ca/en/join-our-team/current-opportunities/) - [in touch](http://www.equitable.ca/en/get-in-touch/) # Who buys myFlex? June 20, 2018 myFlex is ideally suited to small businesses with 3 – 35 people. That represents a very significant market. According to Industry Canada there are over 1 million businesses in this country with between 1 and 50 employees. But myFlex is more ideally suited to some types of small businesses than others.For example, after selling the myFlex for several years now, we have seen the most success with in the Professional, Scientific and Technical Services sector. This sector includes businesses whose employees are highly skilled and require a high level of expertise, such as legal and accounting firms, medical offices and high-tech companies. The most significant block of sales of myFlex in this sector has been to the high-tech industry.  ![myFlex inforce groups by industry size - December 31 2018](https://blog.equitable.ca/hs-fs/hubfs/myFlex%20inforce%20groups%20by%20industry%20size%20-%20December%2031%202018.png?width=960&name=myFlex%20inforce%20groups%20by%20industry%20size%20-%20December%2031%202018.png) **In-force myFlex block by Industry and company size** The fact that myFlex has resonated most with the Professional, Scientific and Technical sector – and with high-tech in particular – isn’t surprising. Since these organizations rely on the knowledge and skills of their employees, competition for talent is tight, and organizations are willing to invest in attracting and retaining their top talent. myFlex Benefits has also been popular in other industries as well, such as construction, manufacturing, retail and finance. Businesses that choose to offer myFlex are looking for a competitive benefits plan that they can use to attract and retain good employees while still remaining conscious of their budget. They have diverse teams with unique needs who appreciate having different options to choose from. They look at their benefits plan as an investment rather than an expense. There’s a big market out there for myFlex Benefits just waiting to learn more about the product and how it can help them achieve their goals. - [Who We Are](http://www.equitable.ca/en/who-we-are/) - [News](https://blog.equitable.ca) - [Our mutuality](http://www.equitable.ca/en/who-we-are/our-mutuality/) - [Our financial strength](http://www.equitable.ca/en/who-we-are/our-financial-strength/) - [Why do business with us?](http://www.equitable.ca/en/who-we-are/why-do-business-with-us/) - [Vision, mission, values](http://www.equitable.ca/en/who-we-are/vision-mission-values/) - [Our leadership team](http://www.equitable.ca/en/who-we-are/our-leadership/) - [In the community](http://www.equitable.ca/en/who-we-are/in-the-community/) - [Works for me](http://www.equitable.ca/en/who-we-are/works-for-me/) ### Follow us [![](https://blog.equitable.ca/hubfs/Equitable-Apr2017/Images/bg_feed.gif) RSS](https://equitable-3012629.hs-sites.com/blog/rss.xml) ### Archives - [June 2018 (14)](https://blog.equitable.ca/playbook/archive/2018/06) - [July 2018 (1)](https://blog.equitable.ca/playbook/archive/2018/07) ## Contact us One Westmount Road North P.O. 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