June 20, 2018
The next step is to understand and identify their employee needs. What are they and how will they change over time? A team made up of single twenty-somethings will have different priorities than married 40-year-olds with kids.
There are some simple steps you can take to determine what type of benefits might be the best fit.
- Find out what benefits other employers in their sector are offering. Industry-specific benchmark data is available from a few sources, including The Conference Board of Canada and BenchMarket.
- Suggest they survey their employees to determine their needs, preferences and expectations. This can be done informally, through conversations or they can create a survey using a free tool like Survey Monkey to collect and analyze responses.
- Ask them to think about the demographics of their team to determine the options that will best meet their needs. As we mentioned above, single twenty-somethings have different needs than someone married with children, so it is important to choose a benefits plan accordingly.
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