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## Group Benefits (EquitableHealth.ca)

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# Advisor's Guide to Selling myFlex Benefits

Jun

27

## [Prospecting for myFlex leads](https://blog.equitable.ca/playbook/prospecting-for-myflex-leads)

Now that you’ve learned the basics of what myFlex is, who buys it and how to sell it, let’s dive in deeper. Here are some tips to help you find solid myFlex client leads:

Jun

27

## [The 'Solution Selling' Approach](https://blog.equitable.ca/playbook/the-solution-selling-approach)

We’ve spent a lot of time talking about what myFlex is and how it is not your traditional benefits plan. But what does that mean for you? How do you sell a product that’s so...

Jun

27

## [Why sell myFlex?](https://blog.equitable.ca/playbook/why-sell-myflex)

myFlex Benefits isn’t your traditional benefits plan. By offering myFlex to your clients, you are offering an innovative, flexible and budget-conscious choice that is ideally...

Jun

27

## [myFlex Discussion Guide](https://blog.equitable.ca/playbook/myflex-discussion-guide)

Use this checklist to help guide your discussion with a potential lead.  Understanding the client’s needs will help determine whether myFlex is a good fit to meet their objectives.

Jun

27

## [What is myFlex?](https://blog.equitable.ca/playbook/what-is-myflex)

Let’s start with the basics. myFlex Benefits is a cafeteria-style flex benefits option designed specifically for small businesses, helping them:

1. Stablize Costs

- fully pooled...

[Previous](https://blog.equitable.ca/playbook/page/1) [All posts](https://blog.equitable.ca/playbook/all)

- [Who We Are](http://www.equitable.ca/en/who-we-are/) 
    - [News](https://blog.equitable.ca)
    - [Our mutuality](http://www.equitable.ca/en/who-we-are/our-mutuality/)
    - [Our financial strength](http://www.equitable.ca/en/who-we-are/our-financial-strength/)
    - [Why do business with us?](http://www.equitable.ca/en/who-we-are/why-do-business-with-us/)
    - [Vision, mission, values](http://www.equitable.ca/en/who-we-are/vision-mission-values/)
    - [Our leadership team](http://www.equitable.ca/en/who-we-are/our-leadership/)
    - [In the community](http://www.equitable.ca/en/who-we-are/in-the-community/)
    - [Works for me](http://www.equitable.ca/en/who-we-are/works-for-me/)

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### Archives

- [June 2018 (14)](https://blog.equitable.ca/playbook/archive/2018/06)
- [July 2018 (1)](https://blog.equitable.ca/playbook/archive/2018/07)

## Contact us

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P.O. Box 1603, Stn Waterloo

Waterloo, Ontario  N2J 4C7

Phone: 519.886.5110

Toll Free: 1.800.722.6615

[View map](http://www.equitable.ca/en/get-in-touch/head-office.aspx)

## Current opportunities

[View opportunities](http://www.equitable.ca/en/join-our-team/current-opportunities/)

## Resources

- [Individual rates](http://www.equitable.ca/en/our-products/individual-insurance/rates-performance/universal-life-investments/)
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- [Group forms](http://www.equitable.ca/en/our-products/group-benefits/group-benefits-forms/)
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