--- title: | Emily Caister --- - [Log In  ](http://www.equitable.ca) ![](https://blog.equitable.ca/hubfs/Equitable-Apr2017/Images/submenu-arrow.png) ## Group Benefits (EquitableHealth.ca) Sign in to submit an EZClaim, review coverage and access valuable health resources. - [Plan members](https://www.equitablehealth.ca/) - [Plan administrators](https://www.equitablehealth.ca/) - [Advisors](https://www.equitablehealth.ca/) ## Insurance and Investments - [Equitable Client Access](https://client.equitable.ca) Access to your Individual Investment and Insurance policy information such as account activity, balances, coverage and payment details. - [Advisors (EquiNet)](https://advisor.equitable.ca) Exclusive advisor resources Search Search [Français](http://www.equitable.ca/fr/à-propos-de-nous/) [![Equitable Life of Canada Logo](https://blog.equitable.ca/hubfs/Equitable-Apr2017/Images/logo.png)](http://www.equitable.ca/) - [Home](http://www.equitable.ca/en/) - [we are](http://www.equitable.ca/en/who-we-are/) - 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[Why us?](http://www.equitable.ca/en/our-products/investment-management/why-us/) - [Frequently asked questions](http://www.equitable.ca/en/our-products/investment-management/faq/) - [Commercial mortgages](http://www.equitable.ca/en/our-products/investment-management/commercial-mortgages/) - [our team](http://www.equitable.ca/en/join-our-team/) - [Explore our organization](http://www.equitable.ca/en/join-our-team/explore-our-organization/) - [What we offer](http://www.equitable.ca/en/join-our-team/what-we-offer/) - [Follow us](http://www.equitable.ca/en/join-our-team/follow-us/) - [Current opportunities](http://www.equitable.ca/en/join-our-team/current-opportunities/) - [in touch](http://www.equitable.ca/en/get-in-touch/) # Advisor's Guide to Selling myFlex Benefits ## Emily Caister ### Recent Posts Jul 27 ## [Service is our Business](https://blog.equitable.ca/playbook/service-is-our-business) At Equitable Life, great service is what we do best. You get a dedicated service team, access to knowledgeable people who can answer your questions quickly, and some of the... Jun 27 ## [Handling last minute objections](https://blog.equitable.ca/playbook/handling-last-minute-objections) Sometimes it can be challenging to get a client to the finish line. Despite your assurances and thorough reviews of their goals and solutions, people can still get cold feet. Here... Jun 27 ## [The Implementation Plan](https://blog.equitable.ca/playbook/the-implementation-plan) Whether your client is initiating a group benefits plan for the first time or they are transitioning from another carrier, it is critical to manage the onboarding process closely... Jun 27 ## [The Plan Member Experience](https://blog.equitable.ca/playbook/the-plan-member-experience) We’ve talked a lot about what myFlex is and how it offers flexibility, stability and simplicity for employers. But what does that mean for employees? Jun 27 ## [Understanding the costs of a benefits plan](https://blog.equitable.ca/playbook/understanding-the-costs-of-a-benefits-plan) Did you know that according to a 2015 benchmarking survey conducted by The Conference Board of Canada, the average cost of providing benefits for employees is $8,330 per full-time... Jun 27 ## [Understanding employee needs](https://blog.equitable.ca/playbook/understanding-employee-needs) The next step is to understand and identify their employee needs. What are they and how will they change over time? A team made up of single twenty-somethings will have different... Jun 27 ## [Help clients understand their goals](https://blog.equitable.ca/playbook/help-clients-understand-their-goals) Now that you’ve had a chance to think about finding and qualifying leads, let’s go a little deeper in how we can engage those prospects. Jun 27 ## [Handling Objections](https://blog.equitable.ca/playbook/handling-objections) Like any industry, group benefits advisors get their fair share of objections throughout the sales process. Benefits can be expensive, underutilized and unappreciated by... Jun 27 ## [Qualifying Leads](https://blog.equitable.ca/playbook/qualifying-leads) You’ve found some prospects, you’ve had your initial discussion, so now what? Well, now you need to qualify your leads and help determine whether myFlex – or another type of... Jun 27 ## [Who buys myFlex?](https://blog.equitable.ca/playbook/who-buys-myflex) myFlex is ideally suited to small businesses with 3 – 35 people. That represents a very significant market. According to Industry Canada there are over 1 million businesses in... [All posts](https://blog.equitable.ca/playbook/all) [Next](https://blog.equitable.ca/playbook/author/emily-caister/page/2) - [Who We Are](http://www.equitable.ca/en/who-we-are/) - [News](https://blog.equitable.ca) - [Our mutuality](http://www.equitable.ca/en/who-we-are/our-mutuality/) - [Our financial strength](http://www.equitable.ca/en/who-we-are/our-financial-strength/) - [Why do business with us?](http://www.equitable.ca/en/who-we-are/why-do-business-with-us/) - [Vision, mission, values](http://www.equitable.ca/en/who-we-are/vision-mission-values/) - [Our leadership team](http://www.equitable.ca/en/who-we-are/our-leadership/) - [In the community](http://www.equitable.ca/en/who-we-are/in-the-community/) - [Works for me](http://www.equitable.ca/en/who-we-are/works-for-me/) ### Follow us [![](https://blog.equitable.ca/hubfs/Equitable-Apr2017/Images/bg_feed.gif) RSS](https://equitable-3012629.hs-sites.com/blog/rss.xml) ### Archives - [June 2018 (14)](https://blog.equitable.ca/playbook/archive/2018/06) - [July 2018 (1)](https://blog.equitable.ca/playbook/archive/2018/07) ## Contact us One Westmount Road North P.O. 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