--- title: Group benefits for a changing workforce description: Milliennials are the largest part of the Canadian workforce. How can you meet their needs? image: https://blog.equitable.ca/hubfs/achievement-adult-agreement-1083623.jpg --- [![MyFlex-Benefits-Wordmark_EN-ClearSpace-1](https://blog.equitable.ca/hs-fs/hubfs/MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png?width=210&height=35&name=MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png "MyFlex-Benefits-Wordmark_EN-ClearSpace-1")](https://info.equitable.ca/myflex-benefits?hsLang=en-us) - [The myFlex Difference](https://info.equitable.ca/myflex-difference) - [How myFlex Works](https://info.equitable.ca/myflex-how-it-works) - [Decision Tool](https://info.equitable.ca/my-flex-decision-get-started-new) [![Contact Us](https://no-cache.hubspot.com/cta/default/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb) - [The myFlex Difference](https://info.equitable.ca/myflex-difference) - [How myFlex Works](https://info.equitable.ca/myflex-how-it-works) - [Decision Tool](https://info.equitable.ca/my-flex-decision-get-started-new) [![MyFlex-Benefits-Wordmark_EN-ClearSpace-1](https://blog.equitable.ca/hs-fs/hubfs/MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png?width=210&height=35&name=MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png "MyFlex-Benefits-Wordmark_EN-ClearSpace-1")](https://info.equitable.ca/myflex-benefits?hsLang=en-us) [![Contact Us](https://no-cache.hubspot.com/cta/default/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb) [![Equitable-Logo-TM-Horizontal-White-RGB-800px](https://blog.equitable.ca/hs-fs/hubfs/Equitable-Logo-TM-Horizontal-White-RGB-800px.png?width=120&height=30&name=Equitable-Logo-TM-Horizontal-White-RGB-800px.png "Equitable-Logo-TM-Horizontal-White-RGB-800px")](https://www.equitable.ca/) ![](https://blog.equitable.ca/hubfs/achievement-adult-agreement-1083623.jpg) [Attracting top talent](https://blog.equitable.ca/topic/attracting-top-talent) | [Employee needs](https://blog.equitable.ca/topic/employee-needs) | 1 min read # Group benefits for a changing workforce Written by [Equitable Life](https://blog.equitable.ca/author/equitable-life) May 22, 2018 10:37:00 AM ![team of millennials at work](https://blog.equitable.ca/hubfs/achievement-adult-agreement-1083623.jpg) According to Canadian Business Magazine, millennials are now the largest segment of the Canadian workforce. As a result, many employers have turned to offering exciting benefits in the workplace like ping-pong tables, free snacks, and pet-friendly offices as a way to appeal to them. These non-traditional perks can be great, but it is important to understand that the more traditional compensation models that you might be used to, like salaries and group benefits are still something this generation desires. The difference is how they want to receive them. Many millennials are very health-conscious, and having access to group benefits coverage is important to them. But they also value choice. These people aren’t just looking for regular benefits—they want flexible health benefits, instead of the [one-size-fits-all group health plans of the past](https://blog.equitable.ca/employee-benefit-plans-not-just-one-size-fits-all?hsLang=en-us). Things like online benefit selections and[health care spending accounts](https://blog.equitable.ca/flexible-benefits-for-diverse-teams?hsLang=en-us) allow employees to select and utilize benefits that meet their unique needs.  Businesses that want to compete for the best workers must adjust their benefit offerings to suit the demands of the millennial workforce. This means not only offering employees’ health coverage, but giving them a say in the type of coverage they sign up for. [The struggle to hire and retain good employees is real](https://blog.equitable.ca/attract-top-talent-employee-benefit-plan?hsLang=en-us), especially for small businesses. As the biggest generation of employees in the Canadian workforce, millennials are poised to drive our economy—and to help businesses grow. Offering flexible health benefits is one way you can convince young employees to come on board. [![Find out which style of benefits plan is right for you with our 2-step decision tool](https://no-cache.hubspot.com/cta/default/3012629/51be2d05-7a3e-431c-b6eb-4bbc259c39a7.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/51be2d05-7a3e-431c-b6eb-4bbc259c39a7) Previous Story [← Can I really afford group benefits for my small business?](https://blog.equitable.ca/can-i-really-afford-benefits-for-my-small-business?hsLang=en-us) Next Story [How do employee group health benefits plans work? →](https://blog.equitable.ca/how-do-employee-group-health-benefits-plans-work?hsLang=en-us) ## You May Also Like These Stories on Attracting top talent [![](https://blog.equitable.ca/hubfs/GettyImages-596374144.jpg)](https://blog.equitable.ca/benefit-trends-to-look-for-in-2022?hsLang=en-us) [Attracting top talent](https://blog.equitable.ca/topic/attracting-top-talent) ### [Benefit Trends to Look For in 2022](https://blog.equitable.ca/benefit-trends-to-look-for-in-2022?hsLang=en-us) Feb 9, 2022 10:06:45 AM | 3 min read [![](https://blog.equitable.ca/hubfs/GettyImages-945089588.jpg)](https://blog.equitable.ca/flexible-benefits-for-diverse-teams?hsLang=en-us) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) ### [Using a Healthcare Spending Account (HCSA) to Enhance your Benefits Plan](https://blog.equitable.ca/flexible-benefits-for-diverse-teams?hsLang=en-us) Apr 25, 2018 3:30:00 PM | 1 min read [![](https://blog.equitable.ca/hubfs/Advisor.jpg)](https://blog.equitable.ca/how-to-develop-an-employee-benefits-strategy?hsLang=en-us) [Attracting top talent](https://blog.equitable.ca/topic/attracting-top-talent) ### [The right partnerships are key to your employee benefits strategy](https://blog.equitable.ca/how-to-develop-an-employee-benefits-strategy?hsLang=en-us) Nov 27, 2017 11:16:00 AM | 2 min read ### Subscribe by Email #### Equitable One Westmount Road North P.O. 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