--- title: How to attract top talent - offering employee benefit plans description: Small businesses need to attract and retain top talent to be successful,offering an employee benefit plan will boost recruitment and employee satisfaction. image: https://blog.equitable.ca/hubfs/small%20business%20owner.jpg --- [![MyFlex-Benefits-Wordmark_EN-ClearSpace-1](https://blog.equitable.ca/hs-fs/hubfs/MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png?width=210&height=35&name=MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png "MyFlex-Benefits-Wordmark_EN-ClearSpace-1")](https://info.equitable.ca/myflex-benefits?hsLang=en-us) - [The myFlex Difference](https://info.equitable.ca/myflex-difference) - [How myFlex Works](https://info.equitable.ca/myflex-how-it-works) - [Decision Tool](https://info.equitable.ca/my-flex-decision-get-started-new) [![Contact Us](https://no-cache.hubspot.com/cta/default/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb) - [English - United States](https://blog.equitable.ca/attract-top-talent-employee-benefit-plan) - [Français - Canada](https://blog.equitable.ca/fr-ca/attract-top-talent-employee-benefit-plan) - [The myFlex Difference](https://info.equitable.ca/myflex-difference) - [How myFlex Works](https://info.equitable.ca/myflex-how-it-works) - [Decision Tool](https://info.equitable.ca/my-flex-decision-get-started-new) [![MyFlex-Benefits-Wordmark_EN-ClearSpace-1](https://blog.equitable.ca/hs-fs/hubfs/MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png?width=210&height=35&name=MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png "MyFlex-Benefits-Wordmark_EN-ClearSpace-1")](https://info.equitable.ca/myflex-benefits?hsLang=en-us) [![Contact Us](https://no-cache.hubspot.com/cta/default/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb) - [English - United States](https://blog.equitable.ca/attract-top-talent-employee-benefit-plan) - [Français - Canada](https://blog.equitable.ca/fr-ca/attract-top-talent-employee-benefit-plan) [![Equitable-Logo-TM-Horizontal-White-RGB-800px](https://blog.equitable.ca/hs-fs/hubfs/Equitable-Logo-TM-Horizontal-White-RGB-800px.png?width=120&height=30&name=Equitable-Logo-TM-Horizontal-White-RGB-800px.png "Equitable-Logo-TM-Horizontal-White-RGB-800px")](https://www.equitable.ca/) ![](https://blog.equitable.ca/hubfs/small%20business%20owner.jpg) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) | [Attracting top talent](https://blog.equitable.ca/topic/attracting-top-talent) | 1 min read # How to attract top talent - offering employee benefit plans Written by [Equitable Life](https://blog.equitable.ca/author/equitable-life) Sep 8, 2017 9:53:01 AM ![small business.jpg](https://blog.equitable.ca/hs-fs/hubfs/small%20business%20owner.jpg?width=1583&name=small%20business%20owner.jpg "small business.jpg") According to Statistics Canada, 14.5 million people go to work at a small or medium-sized business each day. With numbers like that, it's no wonder these employers are often referred to as the backbone of the Canadian economy. **Attracting and retaining the right talent** One of the keys to the success of a small or medium-sized business is the quality of your employees. An important tool to help you attract and retain talent is an employee group benefits plan. Three quarters of employers with between 20 and 100 employees offer some type of employee health benefits and that number rises to 93 percent for employers with 100 to 500 employees.  **Overcoming your challenges** Making group benefits available to your small or medium-sized business can be a challenging task when you don't have the same resources that larger organizations do. That's why insurance carriers, third-party insurance administrators and advisors have developed products, services and administration tools just for you, helping you offer competitive group benefits tailored to the unique needs of you and your business. **Best practices** Like any important business decision facing small and medium-sized employers, you should approach selecting an employee benefit plan with sound business practices and reasoning. Through [understanding and identifying employee needs](https://blog.equitable.ca/flexible-benefits-plans?hs_preview=VLmvaeqF-5250932273&hsLang=en-us), [asking the right questions](https://blog.equitable.ca/asking-the-right-questions-employee-benefits?hsLang=en-us), [developing a employee group benefits strategy](https://blog.equitable.ca/how-to-develop-an-employee-benefits-strategy?hsLang=en-us) and [forming/maintaining the right partnerships](https://info.equitable.ca/benefits-for-small-business-contact-us-0?hsLang=en-us), you can successfully balance the expectations of your employees with the overall cost of providing benefits for your business. [![Find out which style of benefits plan is right for you with our 2-step decision tool](https://no-cache.hubspot.com/cta/default/3012629/51be2d05-7a3e-431c-b6eb-4bbc259c39a7.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/51be2d05-7a3e-431c-b6eb-4bbc259c39a7)     ![Benefits for small business.jpg](https://blog.equitable.ca/hubfs/Benefits%20for%20small%20business.jpg) Previous Story [← Employee benefit plans and your company culture](https://blog.equitable.ca/flexible-benefits-plans?hsLang=en-us) Next Story [Three challenges of offering benefits for small business →](https://blog.equitable.ca/benefits-for-small-business?hsLang=en-us) ## You May Also Like These Stories on Employer challenges [![](https://blog.equitable.ca/hubfs/group%20benefits%20time%20saving%20tips.png)](https://blog.equitable.ca/time-saving-group-benefits-tips?hsLang=en-us) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) ### [Time-saving group benefits tips](https://blog.equitable.ca/time-saving-group-benefits-tips?hsLang=en-us) Dec 20, 2019 8:52:10 AM | 2 min read [![](https://blog.equitable.ca/hubfs/Filling%20out%20a%20checklist%20-%201000x550.jpg)](https://blog.equitable.ca/3-steps-to-decide-what-your-group-health-benefits-plan-should-cover?hsLang=en-us) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) ### [3 steps to decide what your group health benefits plan should cover](https://blog.equitable.ca/3-steps-to-decide-what-your-group-health-benefits-plan-should-cover?hsLang=en-us) Sep 3, 2019 11:49:12 AM | 3 min read [![](https://blog.equitable.ca/hubfs/Advisor.jpg)](https://blog.equitable.ca/4-tips-for-first-time-group-benefits-buyers?hsLang=en-us) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) ### [4 tips for first time group benefits buyers](https://blog.equitable.ca/4-tips-for-first-time-group-benefits-buyers?hsLang=en-us) Jun 3, 2019 2:18:06 PM | 2 min read ### Subscribe by Email #### Equitable One Westmount Road North P.O. 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