--- title: 3 reasons offering Group Benefits is good for business description: The decision to offer group benefits at your business can be a difficult one to make. It can be a large expense on your bottom line and a long process of researching, getting quotes and making a purchase. However, it can also make a big difference in taking your business to the next level. image: https://blog.equitable.ca/hubfs/GettyImages-518246864.jpg --- [![MyFlex-Benefits-Wordmark_EN-ClearSpace-1](https://blog.equitable.ca/hs-fs/hubfs/MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png?width=210&height=35&name=MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png "MyFlex-Benefits-Wordmark_EN-ClearSpace-1")](https://info.equitable.ca/myflex-benefits?hsLang=en-us) - [The myFlex Difference](https://info.equitable.ca/myflex-difference) - [How myFlex Works](https://info.equitable.ca/myflex-how-it-works) - [Decision Tool](https://info.equitable.ca/my-flex-decision-get-started-new) [![Contact Us](https://no-cache.hubspot.com/cta/default/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb) - [The myFlex Difference](https://info.equitable.ca/myflex-difference) - [How myFlex Works](https://info.equitable.ca/myflex-how-it-works) - [Decision Tool](https://info.equitable.ca/my-flex-decision-get-started-new) [![MyFlex-Benefits-Wordmark_EN-ClearSpace-1](https://blog.equitable.ca/hs-fs/hubfs/MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png?width=210&height=35&name=MyFlex-Benefits-Wordmark_EN-ClearSpace-1.png "MyFlex-Benefits-Wordmark_EN-ClearSpace-1")](https://info.equitable.ca/myflex-benefits?hsLang=en-us) [![Contact Us](https://no-cache.hubspot.com/cta/default/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/e221f2f2-a7c0-402b-a4d5-8b7cfcba56bb) [![Equitable-Logo-TM-Horizontal-White-RGB-800px](https://blog.equitable.ca/hs-fs/hubfs/Equitable-Logo-TM-Horizontal-White-RGB-800px.png?width=120&height=30&name=Equitable-Logo-TM-Horizontal-White-RGB-800px.png "Equitable-Logo-TM-Horizontal-White-RGB-800px")](https://www.equitable.ca/) ![](https://blog.equitable.ca/hubfs/GettyImages-518246864.jpg) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) | [Employee needs](https://blog.equitable.ca/topic/employee-needs) | 1 min read # 3 reasons offering Group Benefits is good for business Written by [Equitable Life](https://blog.equitable.ca/author/equitable-life) Apr 9, 2018 5:04:00 PM ![GettyImages-518246864](https://blog.equitable.ca/hs-fs/hubfs/GettyImages-518246864.jpg?width=724&height=483&name=GettyImages-518246864.jpg)  The decision to offer group benefits at your business can be a difficult one to make. It can be a large expense on your bottom line and a long process of researching, getting quotes and making a purchase. However, it can also make a big difference in taking your business to the next level. Here are three reasons offering group benefits to your employees can help your business: 1. **They attract awesome people (and keep them!).** A well-designed group benefits package can be a deciding factor [when you are trying to attract top talent](https://blog.equitable.ca/attract-top-talent-employee-benefit-plan?hsLang=en-us) and keep your best people happy. 2. **They can increase productivity.** At some point, your employees will face challenges, both professional and personal. Whether it is stress, financial issues or something else, having access to support and resources through group benefits tools like employee assistance programs can give them the help they need to stay focused on the job. 3. **They protect your greatest assets – your people.** Having a comprehensive group benefits plan that [includes disability](https://blog.equitable.ca/building-your-group-benefits-plan-part-four-long-and-short-term-disability?hsLang=en-us) ensures that your people are taken care of if they get ill or injured. There’s a lot of work that goes into launching a benefits program. It can feel overwhelming, but with the right knowledge, [and right people](https://blog.equitable.ca/asking-the-right-questions-employee-benefits?hsLang=en-us), it can be so much easier to find [a plan that suits the needs of your team](https://blog.equitable.ca/employee-benefit-plans-not-just-one-size-fits-all?hsLang=en-us). [![Find out which style of benefits plan is right for you with our 2-step decision tool](https://no-cache.hubspot.com/cta/default/3012629/51be2d05-7a3e-431c-b6eb-4bbc259c39a7.png)](https://cta-redirect.hubspot.com/cta/redirect/3012629/51be2d05-7a3e-431c-b6eb-4bbc259c39a7) Previous Story [← Understanding the components of a group benefits plan](https://blog.equitable.ca/say-what-understanding-group-benefits?hsLang=en-us) Next Story [Using a Healthcare Spending Account (HCSA) to Enhance your Benefits Plan →](https://blog.equitable.ca/flexible-benefits-for-diverse-teams?hsLang=en-us) ## You May Also Like These Stories on Employer challenges [![](https://blog.equitable.ca/hubfs/group%20benefits%20time%20saving%20tips.png)](https://blog.equitable.ca/time-saving-group-benefits-tips?hsLang=en-us) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) ### [Time-saving group benefits tips](https://blog.equitable.ca/time-saving-group-benefits-tips?hsLang=en-us) Dec 20, 2019 8:52:10 AM | 2 min read [![](https://blog.equitable.ca/hubfs/Filling%20out%20a%20checklist%20-%201000x550.jpg)](https://blog.equitable.ca/3-steps-to-decide-what-your-group-health-benefits-plan-should-cover?hsLang=en-us) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) ### [3 steps to decide what your group health benefits plan should cover](https://blog.equitable.ca/3-steps-to-decide-what-your-group-health-benefits-plan-should-cover?hsLang=en-us) Sep 3, 2019 11:49:12 AM | 3 min read [![](https://blog.equitable.ca/hubfs/Advisor.jpg)](https://blog.equitable.ca/4-tips-for-first-time-group-benefits-buyers?hsLang=en-us) [Employer challenges](https://blog.equitable.ca/topic/employer-challenges) ### [4 tips for first time group benefits buyers](https://blog.equitable.ca/4-tips-for-first-time-group-benefits-buyers?hsLang=en-us) Jun 3, 2019 2:18:06 PM | 2 min read ### Subscribe by Email #### Equitable One Westmount Road North P.O. Box 1603, Stn Waterloo Waterloo, Ontario  N2J 4C7 Phone: 519.886.5110 Toll Free: [1.800.722.6615](tel:1.800.722.6615) [www.equitable.ca](http://www.equitable.ca) [Contact Us](https://info.equitable.ca/ezbenefits-requestaquote?hsLang=en-us) **Accessibility for customer service** Customers who wish to provide feedback on the way Equitable provides services to people with disabilities can contact us by [email](mailto:complaintsmanager@equitable.ca), [verbally](https://www.equitable.ca/en/get-in-touch/) or by [letter](https://www.equitable.ca/en/get-in-touch/).  All feedback will be directed to the company [mailto:complaintsmanager@equitable.ca](mailto:complaintsmanager@equitable.ca)[complaints manager](mailto:complaintsmanager@equitable.ca). Customers can expect to hear back within 15 business days. Complaints will be addressed according to our organization's complaint management procedures. The company's Customer Service Accessibility policy is available upon request from the company [complaints manager](mailto:complaintsmanager@equitable.ca). Copyright © 2022 The Equitable Life Insurance Company of Canada, All Rights Reserved.  Fidelity and Fidelity Investments are registered trademarks of 483A Bay Street Holdings LP. Used with permission. Please refer to our [Legal](https://www.equitable.ca/en/legal.aspx) and [Privacy Page](https://www.equitable.ca/en/privacy.aspx) for the conditions applicable when using this Site. © Copyright 1999-2022 Equitable Life of Canada